RedBlue Revolution is an initiative to create a clear identity for all Banking Outlets by giving the category a name, Smart Banking Point & branding them in colors Red & Blue to create strong memory hooks. It’s proposed to ensure people can spot a Banking Outlet easily.
In the late 90s, PCOs (Public Call Office) followed the same strategy when they adopted the yellow color to ensure clear visibility. Across India, PCOs willingly accepted the color code & it became a movement. We intend to do the same with Banking Outlets across India, creating a revolution.
Why Red & Blue colors ?
Each color has its own emotion & effect & we have chosen them after a lot of research. Red is the color of growth & energy whereas Blue is the color of trust & safety. We acknowledge the fact that you are not only working hard to grow but are equally focused on the safety of each transaction.
From a retail perspective, the combination of red & blue looks very eye-catchy & will help your store get visibility from a distance even in a cluttered space. Better visibility leads to more footfall and more business.
How is it going to benefit my business & my community?
If you are a Banking Outlet Owner, you are already doing a great job helping your customers & community solve their banking-related problems. This activity will help you establish a clear & unique identity as a local banking partner for rural consumers.
It will help you get more footfall in your shop, which means more business.
It also helps your customers spot your shop easily & fulfill their banking & digital requirements.
How do I start ?
What are the elements required ?
1. Shop Painting (Red & Blue)
Please see the paint color codes recommended here that are easily available in the local market. If you are unable to get the exact shade, get a shade closest to the one mentioned & paint the same as per the guideline. You can write the services provided by you on both sides of the pillars with white paint as shown in the picture.
Paint the left half in Red & right half in the Blue shade (while facing the outlet). Please ensure that the entire shop façade is painted in both colors in equal measures.
If the feasibility is to paint only one side of the wall, follow the thumb rule: Red for left & Blue for right (while facing the outlet).
Please clearly write your core services on both sides of the pillar as shown in the image. The highlighted services are:
If your outlet only has a shutter, then you can paint it the same way you would paint the wall (Red for left & Blue for right).
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2. Signage
Smart Banking Point signage can be printed at your end. It mentions all the key services that a Banking Outlet deals in. It is greatly helpful in creating strong visibility of the store along with clearly highlighting the available services. The lower part can have the official or, the registered name of the shop.
If the shop is in a crowded market where signage or front wall paint has limited visibility, a Red & Blue flag will help navigate people towards a Smart Banking Point.
How should the outlet finally look after all this effort?
Left Side Red
Right Side Blue
Do share your refreshed shop images on social media with the hashtag #RedBlueRevolution.
You can also send your images to redblue@spicemoney.com for an opportunity to win prizes